Manchester United striker Wayne Rooney and the Real Madrid team he helped build are among the winners of the prestigious UK Sports Digital Prize, which was announced today.
The prize, which is awarded by the UK Sport Digital Awards, is the latest in a series of awards to recognise innovative and innovative work that improves the digital experience for fans, viewers and sponsors.
The £25 million prize is part of a larger initiative to raise the profile of the UK’s digital economy and to help it take on bigger, more influential roles.
The winner of the new prize is Manchester United, who are now the UK club of record for their record 50 goals in La Liga this season.
The Manchester United Football Club is the oldest team in the Premier League.
Manchester United was founded in 1923 and became the first British club to win a Champions League in 2022.
United are one of just a handful of clubs in the top flight of English football to have scored 50 goals, but their goal difference in 2017-18 was the lowest in the division, according to Opta.
The club is also the first English team to score more than 50 goals this season, but that number is still below that of the reigning champions Chelsea.
Manchester United and Real Madrid are the latest teams to be awarded the prize, alongside a number of tech-focused teams that have made headlines in recent months.
In June, Google announced the UK Sports Fund would award a $100 million prize to companies that improve the digital experiences for sports fans and viewers.
The UK Sports Media Awards are part of the BBC Sport Digital Challenge, which also recognizes new startups, creators and companies who improve the way the UK sports industry is represented and represented by the BBC.
The awards are open to the public, and will run for two weeks, from Tuesday, 28 May to Thursday, 30 May, and the winner will be announced on Friday, 1 June.